Hello, leader! It’s no secret that we’re in a tough business climate right now. You might be thinking about what changes you need to make

Today, we’re going to discuss using outcome bundling. This is a technique you can use to retrain consumers, and reposition aesthetic treatments as what they

Today we are going to talk about a very spicy, slightly controversial topic. There are many differing opinions out there on how to grow demand

As aesthetic practice owners, where should industry data fit into our strategy and decision making? My answer as a medspa consultant might surprise you.  Of

Owning and operating a business comes with entirely different challenges than working in one. As a business owner, I’ve learned firsthand that success isn’t just

Fierce leaders need a winning team to make their business scalable. From increasing aesthetic practice and medical spa sales to reducing employee turnover, you are

Today, we’re going to discuss a sensitive topic — how to adjust your prices. For such an important topic, there simply is not enough advice out

Leader, I know you have faith in your own abilities. But have you built a solid team that you believe just as strongly? Hiring is

There’s so much more to building your business than increasing sales and attracting new patients. Every day, I speak to aesthetic entrepreneurs who think these

Fifteen years ago, I was fresh to the aesthetic industry and attending my first conference. As I watched thought leaders speak on stage, I envied

For many entrepreneurs, each new year is a time to reflect, reassess, and fine-tune our strategies. To me, that’s never felt truer than it does

6x Your Odds of Success Through Strategic Disruption 2020 has been an unprecedented year, full of unwelcome challenges and disruptions: a pandemic, political chaos, a