Marketing is often misunderstood, and because of that it can be poorly executed and even feel intimidating. Typically, a business owner thinks they can “hire

Often, a business owner wears many hats. She built her business doing brilliant 1:1 work with patients, she focused on clinical outcomes, client experience, and

Working in a business has its own set of challenges, but working in and owning that business is a whole different beast. If there’s one

We hire people to produce wealth for our business. But, how do we make sure each employee is producing and perpetuating profit for our company?

Your brand position strategy needs to speak the language of your client to establish trust and loyalty. At the end of the day, people do

Hello leader! This week, I had a conversation with a high impact female leader in aesthetics about one employee who has been with her since

Understanding how women think, how female entrepreneurs operate, and how aesthetic business owners are a breed of their own isn’t obvious to everyone. While our

As a female business owner, you need to be hyper-aware of the relationship between your business and your life, and the role that mastering prioritization

Leader, I can pull up 100 articles about the great resignation on Google, and I can walk into any aesthetic practice and start a conversation

Hello, leader! It’s no secret that we’re in a tough business climate right now. You might be thinking about what changes you need to make

Today, we’re going to discuss using outcome bundling. This is a technique you can use to retrain consumers, and reposition aesthetic treatments as what they

Today we are going to talk about a very spicy, slightly controversial topic. There are many differing opinions out there on how to grow demand