We get to know you – your strengths, challenges, history, and current needs – and we get to know your market. Together we define the problem and create goals to solve it. Here we set the stage for all decisions that will be made going forward.
In this phase, we compare your current state to your desired state – where are you now and where do you want to be? We identify specific gaps, set benchmarks for success, outline measurable targets, and select analytics tools.
Develop a marketing strategy including internal & external patient acquisition and patient retention or loyalty program. We work closely with your web team and social media strategist to make sure the plan is aligned with the new brand and is a good fit with realistic objectives and outcomes.
We get to know you–your strengths,challenges,history,and current needs–and we get to know your market.Together we define the problem and create goals to solve it.Here we set the stage for all decisions that will be made going forward.
Here is the critical step where we will assign a task force (internal or external) tomanage and track progress according to our annual marketing strategy.