Overview
By implementing our signature SPEED method, KLC focuses on aligning all three traditional business elements: marketing, practice management, and structured accountability to optimize practice operations
Strategy
Discovering your unique value proposition
We get to know you – your strengths, challenges, history, and current needs – and we get to know your market. Together we define the problem and create goals to solve it. Here we set the stage for all decisions that will be made going forward.
Process
Assessing your current situation and establishing benchmarks for success
In this phase, we compare your current state to your desired state – where are you now and where do you want to be? We identify specific gaps, set benchmarks for success, outline measurable targets, and select analytics tools.
Engagement
Designing your customized solution
Develop a marketing strategy including internal & external patient acquisition and patient retention or loyalty program. We work closely with your web team and social media strategist to make sure the plan is aligned with the new brand and is a good fit with realistic objectives and outcomes.
Execution
Implementing your solution and managing change
We get to know you–your strengths,challenges,history,and current needs–and we get to know your market.Together we define the problem and create goals to solve it.Here we set the stage for all decisions that will be made going forward.
Delegation
Create an ongoing plan to visit & stay accountable to annual marketing plan and aesthetic procedures
Here is the critical step where we will assign a task force (internal or external) tomanage and track progress according to our annual marketing strategy.
