Increase Growth
We provide tactical strategy & clear implementation systems to help you grow a sustainable business
Focus Areas
Patient
Acquisition
Acquisition
Internal
Marketing
Marketing
Patient
Retention
Retention
Personal
Development
Development
Practices who select this plan may be
- Been in business 3–10 years or at a point that business needs a revamp
- Has an active database of 250+
- Bringing on another provider
- Establishing a new division within the practice
- Looking to acquire new technology or contract with a new marketing agency
- Desire to optimize margins
- Looking to increase patient volume or command a higher price point
- Staffing plan is fundamentally in place but can use polishing or adjustments
Pain Points
- Desires to stimulate their aesthetic practice and is looking for guidance and support with execution
- Considering a rebrand to enhance their marketplace reputation
- Looking for guidance to seamlessly expand their portfolio of offerings
- Need to pivot from original strategy to better align with future vision
- Looking to optimize margins by improving practice efficiency
- Feels they have hit a plateau with new patient growth
- Has dissention among staff or doesn’t feel equipped to appropriately handle necessary tasks
- Feels overwhelmed with the many layers of entrepreneurial demand of the practice
Objectives
- Work with KLC to restructure the architectural blueprint for the business
- Reorganize a staffing plan for the business based on revenue goals
- Evaluate and make adjustments to the branding strategy to support vision
- Enhance or replace current practice management system to support the daily operations
- Audit current patient acquisition system
- Create a system “flow” to enable a more balanced practice and life
- Develop a patient retention system
Activities
Reorganize hiring timeline to align staffing with business growth objectives
1
2
Support with search, selection, and onboarding of team members
Certify staff with KLC Core Competency Standards (CCS) protocol
3
4
Review and renew policy and procedures
Audit and nurture phone call talk tract
5
6
Private label skincare and niche procedures
Address staff compensation programs and bonus structure
7
8
Implement a process to increase lead–conversion rates
Prepare a full competitive analysis to position practice’s modified pricing strategy & unique value proposition
9
10
Create a patient–focused loyalty program
Commit to personal development activities to avoid MD burnout
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