
Why Your Membership Program Might Be Hurting More Than Helping
There’s a quiet crisis happening in aesthetic medicine, and it’s hiding behind the industry’s favorite buzzword: loyalty programs. Walk into any aesthetic conference, and you’ll

There’s a quiet crisis happening in aesthetic medicine, and it’s hiding behind the industry’s favorite buzzword: loyalty programs. Walk into any aesthetic conference, and you’ll

When influence becomes the new currency of expertise, who pays the price? Shannon Synoracki, PA-C, built her Northern Virginia practice with a clear mission: to

I’ve been thinking a lot lately about the stories we tell ourselves about success. We’re conditioned to celebrate the big revenue milestones—the first six figures,

When the Departure Hits Harder Than Expected You didn’t just hire them. You believed in them. You gave your time, your mentorship, and your trust.

The Art of the Pause: Using Growth Plateaus to Propel Your Business Growth plateaus are an inevitable challenge for many business owners. They’re often met

Unleash Your Potential: Mastering Confidence and Overcoming Imposter Syndrome in Public Speaking Public speaking often brings up feelings of self-doubt, heightened nerves, and even imposter

Navigating Private Equity in Aesthetics: Staying True to Your Core Values In today’s aesthetics industry, many business owners are enticed by the growing influence of

A Reflection on Consistency and Achievement Recently, I reached a significant milestone by hosting 200 episodes of my podcast, The Fierce Factor. This achievement not

Saying ‘yes’ to success is a powerful mantra, but for female entrepreneurs navigating the world of thought leadership, the ability to say ‘no’ can be

Marketing is often misunderstood, and because of that it can be poorly executed and even feel intimidating. Typically, a business owner thinks they can “hire

Often, a business owner wears many hats. She built her business doing brilliant 1:1 work with patients, she focused on clinical outcomes, client experience, and

Working in a business has its own set of challenges, but working in and owning that business is a whole different beast. If there’s one
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