Episode 72: Category of One Clarity, Part 2

Last week I shared part one of a recent interview in which I was a guest of Dr Tiphany Hall, Chief Growth Officer at Aesthetic Record on her podcast For the Record. 


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I really had a fun time chatting with Tiphany and sharing what it was like to transition from corporate America to consulting to the powerful coaching programs I have the honor of leading with some of the industry’s most ambitious, brilliant, and successful business owners and practice managers… we took a stroll down memory lane back to some of the challenges I faced along the way and the catalyst for igniting my passion to step into a category of one in my market and to be THE PARTNER and guide for other dynamic thinkers who are on a mission to disrupt the status quo.

If you haven’t checked out episode 71, be sure to go back and catch the first part of this 2-part episode.

Today we will dive into PART 2 where we will dive deeper into how to lean into your brand identity to showcase your unique essence as a business and business owner by leveraging:

  • Marketing differentiated experiences that patients will have when they come to
  • Developing proprietary treatment bundles to beat commoditization by marketing outcomes versus the tools you’ll use to achieve those outcomes
  • The “secret sauce” to hiring world class team to help you achieve your most ambitious goals

If you’ve been in business for at least 1-3 years, you’ve got the basics down.  You know how to attract the right type of patient but are looking to create a model to capitalize on the traction you’ve made, you will love this episode.

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Do you have questions about how to grow your aesthetic business? If so, send an email to kaeli@klcconsultants.com or click HERE to schedule a 1:1 strategy session.

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