I was recently asked why I decided to go into Aesthetics Consulting. My answer came quick, “Easy. Because I can’t sing or dance.” Silence.
Then I answered honestly, “Because traditional business consultants bore me”
My answer was a bit sarcastic. We can all agree that consultant’s services are often vital to an organization’s strategic business growth.
Lightly sprinkled in my response, however, was a fine-layer of truth. In my experience, I’ve found that the vast majority of consultants lack the spunk to adapt and modify their approach to better align themselves with such a rapidly growing and evolving industry.
Long gone are the days of the plastic surgery boom. Physicians from across the spectrum are diving into the game wide-eyed and eager to join this sexy, booming billion dollar industry. Many of these docs are fresh off of a decade or more spent working to be the best, most capable clinical provider possible, just to find themselves as sudden overnight CEO’s without a day of business training.
Sounds like the basis for a movie plot. Let me hit you with a few spoilers…
The vitality of a thriving aesthetic practice is predicated on a series of conditions consisting of:
- Great clinical outcomes
- A unique value proposition
- Skilled, loyal staff
- Brand Strategy
- Marketing
- Practice Management
- Loyal Patients
- Word of Mouth Referrals
- Profitable Services
- Analytics
The reality is that for a practice to achieve success, there is a fine balancing act having everything to do with internal operations. Having access to all of the quality lead-gen in the world means nothing if there is rampant dysfunction behind the curtain. Consulting teams might help a practice develop a plan for success in a vacuum, but this doesn’t always equate to real world victories. Do they have the experience of getting hands on with staff? Developing street-savvy marketing plans for the competitive edge? How about coaching and training their clients on how to most efficiently retain loyal, quality patients without spending untraceable dollars?
If you’ve read this far, and have considered the possibility that your practice is anything less than what you’d envision as the best in regards to the above aspects, consider partnering with an aesthetics consulting firm that functions uniquely. More effectively. More efficiently. And, definitely less boring-ly
Never settle for less.
About Kaeli Lindholm
Kaeli Lindholm is the founder and president of KLC Consulting, a visionary business development & strategic coaching company bringing fortune 500 leadership systems to high-growth aesthetic practices who are poised to disrupt their markets.
Widely recognized as a brand revisionist, Kaeli believes achieving ‘category of one’ leadership requires taking a differentiated approach. Her coaching and teaching programs challenge the status quo, including the very construct of business success. Paired with significant revenue growth, clients describe the benefit of working with Kaeli as “game-changing”, “both guide and exceptional partner”, and “provides value well beyond monetary measurement!” When you partner with Kaeli you will make an empowered transformation in your business and life.
Kaeli’s signature programs include the POP Aesthetic Leadership Academy and the Aesthetic Business Accelerator Conference, POP|CON where aesthetic practice managers go to master the formulas to stimulate six and seven figure leaps in their business through mastery of controlled transformation to systems, strategy, and teams. Catch Kaeli on her award winning podcast, The Fierce Factor
Join Kaeli’s free Facebook group The Tribe of Fierce Aesthetic Leaders for access to weekly strategic advisory trainings, interviews, pdf downloads, and other value rich resources to help your business disrupt!