If you’ve ever wondered what it really looks like to build a thriving, multi-location aesthetic business while staying grounded, humble, and values-driven… this episode is your permission slip.
Melissa Hubiak, MD is a quiet powerhouse, a contrarian thinker who has scaled her practice not by following the industry “rules,” but by rewriting them. From growing up with no electricity as the oldest of six, to navigating a pandemic right after a massive expansion, to purchasing multiple buildings and stepping into the role of CEO, Melissa has built her empire with resilience, creativity, and a whole lot of grit.
In our conversation, she opens up about:
- Transitioning out of the treatment room to lead a growing team
- Why she chose to buy businesses instead of selling
- Her real estate strategy (including how she purchased six buildings)
- Navigating trademark challenges, expansion fears, and identity shifts
- How confidence is created through action — not handed to you
- What it really takes to scale with integrity, clarity, and courage
This is an episode for the founder who’s craving expansion, but wants to do it the right way. The woman who senses a bigger vision calling her forward — and needs the reminder that she is capable of so much more than she realizes.
I can’t wait for you to hear Melissa’s story. It will change the way you think about leadership, growth, and what’s truly possible for your business.
Resources
→ Download the The Ultimate Practice Growth Audit & Save Your Spot for our 2026 Strategic Planning Masterclass
→ Learn more & secure your spot for Confidence to Scale Live
→ Join the Fierce Factor Society
→ Follow Kaeli on Instagram: @kaeli.lindholm
Additional Ways to Connect:
- Book a Discovery Call: Ready to scale with intention? Let’s map out your next strategic move.
Press play, and let’s dive in.