Kaeli Consulting

Episode 157: The Aesthetic Industry Popularity Contest

It’s been so exciting to watch the aesthetics industry evolve over the past 12 years. When I started, we didn’t have nearly as much technology as we do today. Back in the day when resumes were the only way to promote yourself, it was really frowned upon to exaggerate your value. Today, with social media, that happens all the time.

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Working with influencers in this space is a big thing, but what if you are the influencer? What even makes providers in our industry influential? There’s a spectrum of opinions about whether our industry is justifiably glamorizing the right people, or if big pharma politics are at play.

I often hear comments about how the right people aren’t being recognized for their brilliance in our industry, as one example. At what point is a comment like this based on legitimacy, and at what point is envy skewing our opinion? I do believe it’s a fact that Instagram follower counts and celebrity status weighs heavily on the decisions of who is invited to speak at conferences.

On the flip side, influencers believe that authentic influence is cultivated through expression of an independent philosophy. Often, companies come to them to celebrate the influencer’s adoption of their products and to learn about how their products are being used. Doesn’t it make good business sense for the company to go to an influencer to do this?

There really are valid points on both sides. At the end of the day, success is so individual. Being recognized for your work may have nothing to do with popularity. If your goal is to gain exposure, it’s wise to take advantage of opportunities that align with your core values. Just don’t lose your voice.

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