Mar 18, 2020 by Kaeli Lindholm
If you’re like 90% of the population you have some uneasy emotions around the prospect of a recession. While an economic fluctuation is eminent, opportunity doesn’t elude those who choose to lean in and step on the gas pedal to claim a leading position in their industry.
The biggest wealth transfers in history happen during recessions. The ones who lean in and embrace opportunity are the ones who will magnetize the wealth.
How to claim the leadership position in your category:
1. Elevate your thinking:
If everyone else has the knee-jerk reaction to pulling back, what does this mean for you if you decide to charge forward? When the market is saturated with advertising, the cost per conversion is higher. During an economic fluctuation, exploit the opportunity for lower cost patient acquisition strategies. Adapt your perspective to embrace:
a. More Opportunity
b. Less Competition
c. Less Expensive Advertising
2. Put a strategy in place and commit:
Decide where you want to position yourself. Do you want to lean and own the space or sit back and wait it out? Create a tactical plan and stick to it without impulsive movements. Don’t make big decisions on the fly. Every downturn is followed by an upturn!
3. Pivot correctly to profit
Cut frivolous costs and get creative! When one company is losing money, another is gaining. Which side are you going to be on? For example: When layoffs happen, high quality candidates will be available for hire. Be relentless in the search of new methods to innovate and serve your patients. Boost your investment in strategic advisory to help you profit from this situation and provide creative insight to leverage your ingenuity.
4. Leverage and lean into your team
Teach, train, and coach your team to effectively align their roles with how they can be profit warriors for the company with an all hands on deck approach. Great employees will step up to lead in their roles as ambassadors for the business with the right visionary guidance and direction from you as a leader!
About Kaeli Lindholm
About Kaeli Lindholm
Kaeli Lindholm is the founder and president of KLC Consulting, a visionary business development & strategic coaching company bringing fortune 500 leadership systems to high-growth aesthetic practices who are poised to disrupt their markets.
Widely recognized as a brand revisionist, Kaeli believes achieving ‘category of one’ leadership requires taking a differentiated approach. Her coaching and teaching programs challenge the status quo, including the very construct of business success. Paired with significant revenue growth, clients describe the benefit of working with Kaeli as “game-changing”, “both guide and exceptional partner”, and “provides value well beyond monetary measurement!” When you partner with Kaeli you will make an empowered transformation in your business and life.
Kaeli’s signature programs include the POP Aesthetic Leadership Academy and the Aesthetic Business Accelerator Conference, POP|CON where aesthetic practice managers go to master the formulas to stimulate six and seven figure leaps in their business through mastery of controlled transformation to systems, strategy, and teams. Catch Kaeli on her award winning podcast, The Fierce Factor
Join Kaeli’s free Facebook group The Tribe of Fierce Aesthetic Leaders for access to weekly strategic advisory trainings, interviews, pdf downloads, and other value rich resources to help your business disrupt!